In 2018 HIGHXTAR.lab. is founded, a 360º agency in which content, digital marketing, experiences and talent management are the four main pillars. A project in which we deposit all our talent and knowledge of the online and offline world. The constant research of new trends and new media are our main objective and distinguish us in the field as we always combine it with our avant-garde and innovative approach.

“Play by the rules, but be ferocious”

Phil Knight


The activation of KOL within the different projects is one of the strengths of HIGHXTAR.lab. Opinion leaders are more and more a communication instrument so, parallel to the work that HIGHXTAR.lab. does with the most established influencers, it also puts the focus on the new generations, collaborating more and more with talents and local heroes capable of establishing a direct connection with a certain segment or territory.


Being aware that online platforms and social media play a fundamental role and always looking for new trends and ways of communication, HIGHXTAR.lab., maintains a fresh and innovative approach to the media, and is responsible for the Production and Art Direction of films, videos and campaigns with a strong digital projection, thus meeting the needs of its clients and target audience.


After establishing itself internationally – especially among the Spanish and Latin community – as a fashion and cool-hunting reference site with exclusive contents, HIGHXTAR. offers a renewed vision of different realities and a new offer in terms of creative expression ways directed to an audience interested in fashion, street culture, sneakers, art, music and streetwear.


Understanding the ecosystem that surrounds the brand image and the strategies needed to develop it are essential inside HIGHXTAR.lab. We take care of the 360º creative process of a brand or project, from the development of the concept to the management of the online platform, whether it is personal branding or a commercial project.


We are constantly looking for new trends and innovative ways of communication to connect with the consumer, impact them and transmit the right values and message. Brand content is a great solution to all these needs, it helps to generate empathy and create a community around your brand.


Web is the keyword and the core of HIGHXTAR.lab‘s strategy and it derives in one of its main strengths. We cover all digital areas, from art direction to production, from digital PR to social strategy. All this always through the development of different and always innovative technological solutions.

We inspire and motivate a global audience with a vision of the future in the context of fashion, art, design, music and much more.


Almagro 23 Piso 4
28010 – Madrid


We are constantly looking for new talent to enrich HIGHXTAR., young people who share our passion and the innovative and avant-garde spirit that characterizes us.


Junior Social Media Manager
News Editor
Fashion and Shopping Editor
Front End Developer
VFX Video Editor
SEO Specialist